Very Important Information
It has come to our attention that ITV aired an episode of Coronation Street on 16/08/21 at 19.30pm during which the following comment was made:
Play Therapy UK/Play Therapy International have become aware that on the 16th of August at 19.30 on ITV during a Coronation Street episode, Play Therapy was described as ‘ touchy feely, new age rubbish”. This comment brings the Play Therapy profession into disrepute and is totally disrespectful of the successful therapeutic work undertaken by Play Therapists and the children who have successfully accessed Play Therapy to give them a better future.
Play Therapy UK and Play Therapy International has research from over 60,000 pre- and post assessments, completed by the referrers evidencing that Play Therapy is a highly effective mental health intervention for between 73% to 84% of the Children and Young people, all over the world. As an outcome, children are able to reach their full potential in the future.
Play Therapists undertake rigorous training at Postgraduate level to qualify as a Certified Play Therapist. Play Therapists work to incredibly high standards to be on the Professional Standards Authority (PSA) accredited register. These Play Therapy Standards are audited on a yearly basis by the PSA .
Although the ITV Coronation Street broadcast was a fictional representation of Play Therapy as research has shown, this statement was inaccurate.
Play Therapy UK / Play Therapy International require an official apology prior to ITV’S next broadcasted episode of Coronation Street, identifying the inaccuracy of their statement and recognising that Play Therapy is a Profession in its own right and has the research to underpin the effectiveness of the modality.
Monika Jephcott, Chief Executive is in the process of taking this matter further.
Helen Clark, spokesperson for the Child Mental Health Charter campaign, added, ‘This popular soap has shown itself to be out of touch with life today.
‘The value of play therapy should not be under-estimated – above all in assisting early diagnosis and help for children who are displaying signs of mental and emotional trauma– signs that are very often apparent at an early age.’
Ms Clark went on to say that it is ‘worrying’ the Government has not included play therapy within its Covid recovery programme for primary school children.